What is the campaign all about?

Emanuel Moreno was known for serving his country behind the scenes. In spirit of his character, the works of the foundation are only known to the youth whose lives we've touched. "B'darkei Emmanuel Moreno" (in Emmanuel Moreno's way) works arduously to inspire and work with the next generation of Zionist leaders. This work, which extends throughout Israel, requires constant support. Unlike many organizations, our staff is comprised of volunteers, which means that 100% of the funds is directed to empowering, educating and strengthening the youth in our leadership programs.

$65 provides one month of educational activities to a B'darkei Emmanuel Moreno youth program participant.

THE BIRTH OF B’DARKEI EMMANUEL MORENO

After Emmanuel’s heroic passing, a vision emerged to memorialize his unique personality, character and contribution to Israel. B’darkei Emmanuel Moreno was founded in 2006 to enhance the future leadership of Israel by investing in education and leadership initiatives that resonate with Emmanuel’s values. The organization reflects a strong mission of serving the country, its people and the community. B’darkei Emmanuel focuses its efforts towards communities in which extra-curricular education and supplemental programs are virtually non-existent. Investing in these children enables them to serve their country with pride, lead with meaning, and emerge from their communities with a sense of purpose.

AT A GLANCE

1 STREET IN JERUSALEM NAMED AFTER EMMANUEL MORENO

1.2K CADETS PARTICIPATED IN ANNUAL LEADERSHIP CONFERENCES

3 NATIONAL YOUTH LEADERSHIP PROGRAMS

40K EDUCATIONAL MATERIALS DISTRIBUTED WORLDWIDE

3K YOUTH SPONSORED SINCE 2006 LAUNCH

+1000 LIKES IN THE PAST 60 DAYS

COMMUNITY IMPACT

The operating philosophy of the organization mirrors the value system of Emmanuel, z”l, which is to maintain a low profile while delivering high impact to the community.

The two main programs are “Achrai! Emmanuel”, a social educational platform that develops young leadership and promotes social involvement among disenfranchised youths, and “Project Emmanuel”, a winning after-school educational program amongst Israel’s periphery communities. Both programs are based on identifying and emulating the character traits of our beloved Emmanuel.

Achrai! Emmanuel

Achrai! Emmanuel was first established in 2007. Following a successful launch with the first group in Jerusalem in which 90% of the youth were recruited and integrated within the front lines of the IDF, B’darkei Emmanuel established two additional groups in the central city of Petach Tikva and southern community of Nizan, where more than 600 settlers were temporarily relocated after the disengagement from Gush Katif. The program has since touched the lives of hundreds of young Israelis through its educational programs and close collaboration with the Israeli Defense Forces.

Project Emmanuel

Project Emmanuel has grown from one program in the first of year of operation to four school systems today with just under 500 annual participants, shifting more of our shared costs to local school association partners while maintaining pedagogical direction and oversight of the curriculum. We will continue to build on this program to address the gaps in Jewish religious and Zionist studies, as well as core secular subjects including English instruction and math, in a format that is open, inclusive and pluralistic.

WHO WAS EMMANUEL MORENO?

B’darkei Emmanuel Moreno (In Emmanuel’s Way) was established in memory of Emmanuel Yehuda Moreno, z”l, a 17-year career soldier with the Israel Defense Forces. Emmanuel rose to the rank of Lieutenant Colonel, a senior officer with the elite unit, Sayaret Matkal. In his lifetime Emmanuel was considered by his colleagues and commanders among the handful of Israel’s most capable soldiers, dating back to the legendary Jewish warrior Bar kokhba. His activities on behalf of the security of the State remain closely held secrets, reflecting the unusual decision by the army not to release his photo upon his death. Emmanuel was killed in combat in the Ba’albek Valley of Lebanon shortly after the cessation of fighting in the Second Lebanon War, August 2006. He is survived by his wife Maya and three children, Aviya, Neria and Noam.

Emmanuel’s impact on his community and the nation was profound. Despite his enormous professional accomplishments, Emmanuel was an individual of great modesty and humbleness, whose activities, awards and recognitions were unknown by those around him. For example, Emmanuel supported a number of families in need from his personal salary, yet this act of giving would have to wait until his funeral to be recognized by even those closest to him. These and countless similar stories of giving have been carefully documented and turned into a corpus of educational and leadership material for the youth of Israel and aspiring soldiers of the IDF.

Matan

Comrade in arms

You are no longer Emmanuel of the family, nor Emmanuel of Maya and the children, not even Emmanuel of the Unit. From now on, as we already see from this funeral, you are Emmanuel of Clal Israel (all of Israel); and as such, despite your protests, you have lost the right to remain modest and humble, and as for us your friends the obligation has fallen upon us to ensure the people of Israel, indeed know who you are and how great a loss your death was for the people.

Avi Dichter

MK, former head of Israel’s Shabaq security services

Emmanuel was one of those people within the elite of the (elite army recon unit) Sayaret Matkal. The fighting spirit of Emmanuel was all about his abilities, his talents and applied skills, and his steely determination, that’s what matters. You can never really know how many people were saved as a result of his activities, but a lot of success and a lot of glory that no one knows about unfortunately, and it seems never will, are attached to this set of skills that Emmanuel possessed.

Naftali Bennett

Minister of Education of Israel

Over the years you have become a national symbol. Generations of youth are studying your ways. The ever present determination to improve yourself and learn from mistakes. Your heroism earned from the countless missions across enemy borders far and near. Your modesty. Your crazy sense of humor. Your faith in G-d above. The love you have for your people and your land. Wherever I go, your image is front and center with me.

What is the campaign all about?

THE BIRTH OF B’DARKEI EMMANUEL MORENO